News Article

Huffy Bikes Takes New Choppers on the Road

Sales & Trends

MIAMISBURG, US (June 7) – The Huffy Corporation announced today that its newest kid’s bike sensation — the West Coast Chopper line of bikes designed by Jesse James — hit the streets at a Phoenix Wal-Mart location. In tandem with retailer Wal-Mart and media giant Radio Disney, Huffy held the third of six national events […]

MIAMISBURG, US (June 7) – The Huffy Corporation announced today that its newest kid’s bike sensation — the West Coast Chopper line of bikes designed by Jesse James — hit the streets at a Phoenix Wal-Mart location. In tandem with retailer Wal-Mart and media giant Radio Disney, Huffy held the third of six national events which were broadcast by Radio Disney and designed to give kids a first-hand look at the bikes; see them in action at the stores and win chances to take home one of the coolest bikes this season. The events include bike demonstrations, contests, raffles and today’s latest musical hits, provided by Radio Disney AM 1690.”This time of the year is perfect for kicking off this fun, family tour,” said John Fowler, vice president of Marketing, Huffy Bikes. “June marks the beginning of summer bike season and we know that once kids and parents see these amazing choppers first hand, they’ll become the bike to have this summer.” It seems that Huffy is aiming at the success of the Schwinn Stingray, the definite hit of last years’ US bike selling season.

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