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New Amar Wheel Range Follows Trends High-end Market

Sales & Trends

New Amar Wheel Range Follows Trends High-end Market

New Amar Wheel Range Follows Trends High-end Market

Indian bicycle component makers with clientele in Europe believe innovation is the way to remain competitive in the high-end market. To keep up, transmission component maker Amar is investing in innovation and developing products suitable to the world market at regular intervals.

“Our design team is constantly developing new models as per the latest trends in Europe, while keeping the cost under control,” says Karan Aggarwal, Director (Business Development), Amar Wheels (P) Ltd. The company’s new lines for the EU and US market include wider cranks with rugged looks, improved chainwheels, customizable for single, double or triple speed transmissions, and the latest chainguard designs.

“Our new range is widely appreciated by all our OEMs,” says Karan. Amar is also targeting the rapidly growing e-bike market in Europe. The component maker has also developed cranksets that can be retrofitted with e-bikes. The company has built up its capacity to 7000 sets per day at the Ludhiana plant. When asked the targeted markets for the new line, Karan responded, “We are targeting markets of Europe, America, Australia and New Zealand.”

 

 

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