Interbike Hires Expert to Gain Retailers Show Preferences
In an effort to better understand how retailers utilize the bicycle industrys annual trade show gathering and after last autumns debacle on the announcement of new show dates and location, Interbike announced it has hired New York-based Harvey Research to survey bicycle retailers. The bicycle industry is
LAS VEGAS, USA – In an effort to better understand how retailers utilize the bicycle industry’s annual trade show gathering and after last autumn’s debacle on the announcement of new show dates and location, Interbike announced it has hired New York-based Harvey Research to survey bicycle retailers.
“The bicycle industry is very dynamic and retailers face multiple issues and challenges that directly influence their business-to-business event needs,” said Andy Tompkins, Interbike show director. “This survey project with Harvey Research will give us clearer insight into retailers’ behaviour, business needs and the issues they face, in turn helping us produce events that best serve their needs and those of the industry as a whole.”
The research project will be segmented by retail type, focusing on independent bicycle dealers of varying size, along with outdoor stores and other key segments of the cycling retail channel. The online survey will be conducted during the first quarter of 2011 with the goal to share the data with the industry in early April 2011. Interbike will use the collected data to help augment show features and better understand show timing and location issues from a retailer perspective.
In addition to the retailer-focused study, Interbike has also charged Harvey Research to conduct in the near future an exhibitor-based study to further understand their needs as well.
Interbike chose Harvey Research after reviewing multiple responses to a request-for-proposal the company sent to research firms both within and outside the bicycle industry last November.
Established in 1953, Harvey Research is a full-service research firm specializing in online and print surveys. Harvey Research has served publishers and marketing decision makers involved in B2B, professional and consumer communications companies.
The upcoming retail and exhibitor research projects are part of a larger, on-going effort by Interbike to gather information, consult with the industry and gain feedback on its trade show efforts.