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New Owner for Swedish e-Bike Brand Lifebike

Sales & Trends

Lifebike, the biggest e-bike brand in Sweden, has been sold by Enterprize, part of the Swedish commercial TV station TV4, to MiPeCorp AB. This is an importer selling mopeds and scooters through (among others) its franchise chain KopEnScooter.nu. This is with 28 branches the largest supplier of scooters in Sweden.

New Owner for Swedish e-Bike Brand Lifebike

STOCKHOLM, Sweden – Lifebike, the biggest e-bike brand in Sweden, has been sold by Enterprize, part of the Swedish commercial TV station TV4, to MiPeCorp AB. This is an importer selling mopeds and scooters through (among others) its franchise chain KopEnScooter.nu. This is with 28 branches the largest supplier of scooters in Sweden.

Lifebike electric bikes were launched in 2009 in Sweden. An extensive marketing campaign in Sweden through the TV4 station from its owner, brought the brand to the attention of many Swedes. Electric bikes were hardly known in Sweden. Lifebike changed that and the name is by now synonymous for electric bikes.

Lifebike e-bikes have been sold in Sweden, Norway, Finland, Denmark, Germany, Belgium and the Netherlands. The new owner is to reinforce the position of Lifebike by working closely with retailers in even more countries. Before the end of this year the new owner will present new Lifebike models for the 2012 selling season. These new models will be assembled with quality components such as Panasonic, Shimano, Tektro, KMC etcetera.

More at www.lifebike.nl

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