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Austrian E-bike Sales Taking Off

Sales & Trends

The rapidly growing volumes of e-bikes sold is a clear indication that Austria will be the next European country to enjoy the e-bike boom. In 2011 an estimated 30,000 e-bikes were sold nationwide, an increase of 50% compared with 2010.

Austrian E-bike Sales Taking Off

 

VIENNA, Austria – The rapidly growing volumes of e-bikes sold is a clear indication that Austria will be the next European country to enjoy the e-bike boom. In 2011 an estimated 30,000 e-bikes were sold nationwide, an increase of 50% compared with 2010.

According to a report of the WKO (the Austrian Chamber of Commerce) the total volume of the Austrian bicycle market is estimated at 480,000 units in 2011. Although the market share of is still relatively small, the sale of e-bikes is becoming increasingly important.

“People are realising that ‘not only grannies are using e-bikes’, said Michael Rummerstorfer manager of sport equipment chain Sports Experts in a report to the Austrian Independent newspaper. “The image of e-bikes changed completely thanks to the various MTB and road race models featuring batteries as well.”

Like in other European countries, e-bike sales in Austria increased steadily in the past few years thanks to federal and provincial initiatives. However these organizations are expected to curb their spending on such projects in the near future due to the general intention to cut back subsidies during the financial crisis.

Nevertheless it is expected that the Austrian e-bike market will continue to expand thanks to the growing awareness of the positive aspects of cycling for people’s health and to decrease traffic congestion. Last year the city of Vienna decided to assign an ambassador for cycling in order to raise the share of cycling in Vienna’s overall traffic volume by 10 percent today to 16 percent in 2015.

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