News Article

German Market in Positive Mood Thanks to E-bikes

Sales & Trends

Thanks to the growing popularity of e-bikes, the Germans continue to spend more money on cycling. According to the 2011 sales statistics on the German bicycle market published by the country’s industry organization ‘Zweirad Industrie Verband’ (ZIV) total sales value was up 8.8% to just under € 2 billion.

German Market in Positive Mood Thanks to E-bikes

 

BERLIN, Germany – Thanks to the growing popularity of e-bikes, the Germans continue to spend more money on cycling. According to the 2011 sales statistics on the German bicycle market published by the country’s industry organization ‘Zweirad Industrie Verband’ (ZIV) total sales value was up 8.8% to just under € 2 billion.

In 2011 approximately 4.05 million bicycles and e-bikes were sold to the trade; an increase of 1.1% compared to 2010, say the ZIV’s statistics. With an average of € 495; the retail price per bike (including e-bikes) continues to rise.

2011 Market Volume

“The main reason for the growing average retail price is the steadily increasing portion of higher priced e-bikes together with the quality awareness of consumers”, commented Siegfried Neuberger, ZIV’s general manager. In 2010 the total market volume of e-bikes amounted some 200,000 units, while in 2011 approximately 310,000 e-bikes were sold.

“Cycling in general is very popular at the moment in Germany. Especially, for everyday mobility more and more people take their bike for commuting, shopping and for leisure. Not surprisingly the size of the German bike fleet rose with 1 million units to 70 million last year. 80% of these bicycles are fully-equipped according to traffic regulations reflecting the growing mobility usage.”

One of every two bikes originates from Europe

“The quality awareness of the German consumers is also reflected by the relatively small market share of imported bicycles. With 52.8 % of all imports, one of every two bikes originates from Europe. Therefore the outlook for the German bicycle, bicycle parts, components and accessories industry could not be more positive”, said Neuberger.

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