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SRAM’s Randy Neufeld Receives Danish Cycling Leadership Award

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Randy Neufeld, Director of SRAM cycling fund received the prestigious “Cycling Leadership Award” from the Danish Cycling Embassy. He was awarded for his outstanding work in cycling advocacy.

SRAM’s Randy Neufeld Receives Danish Cycling Leadership Award


Announcing the award at the Velo-city conference in Vancouver, the Embassy said: “This year the award goes to a man who has a hands on approach to cycling and he has inspired people… He has gone from an activist to an extremely influential figure promoting cycling policies.”

Receiving the award, Neufeld explained: “We’re all trying to solve that problem of how we get more cyclists. I thank you that I can be a part of it, and look forward to see [cycling] numbers go up in places we never imagined.” Neufeld has acted as a bridge between bicycle industry and advocacy for many years and is well respected by industry and advocacy alike.

Quotes about Randy Neufeld
Randy Neufeld is the Director of SRAM Cycling Fund, based in Chicago, Illinois. Actively involved in cycling-related advocacy, Neufeld is a long-time bike enthusiast with the goal to sync the bike industry with the needs of today’s cyclists.

“Neufeld’s work in cycling advocacy has been nothing short of outstanding,” says Kevin Mayne, Director of Development at the European Cyclists’ Federation. “He’s one of the key figures who’s realises the importance of industry and advocacy, and he’s done some amazing work in Europe, North America and across the globe.”

In previous years the award has gone to high profile figures such as New York Mayor Bloomberg and Chilean Activist Lake Sagaris. According to the Danish Cycling Embassy, the award is given to those that are “truly dedicated to cycling promotion”.

ECF applauds both Randy Neufeld and SRAM Cycling Fund who are also members of ECF’s Cycle Industry Club, which seeks to triple the number of cyclists in Europe by 2020.

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