News Article

American Consumers Ignore Bicycle Shops

Sales & Trends

ALLENTOWN, USA – The core bike shop customers made fewer purchases from the IBDs in the US in 2012 compared to 2000. These bike shop consumers spent 13% points less over the last twelve-years.

American Consumers Ignore Bicycle Shops
American IBD visitors spend less more in bike shops

In actual numbers, this decline represent a loss of 2.8 million US dollar. In 2000 46% of the core customers did their most recent bicycle purchase from a Bike Shop. In 2012 this percentage had declined to 33%.

These statistics have been published by The Gluskin Townley Group in their American Bicyclist Study Retail Landscape Report.

Alarming findings
“Increases in retail prices since 2000 have ameliorated the reduction in purchases by the core customers, but this remains an alarming finding and our Retail Landscape Report has pin-pointed several causes for this decline, including the average number of bike shop visits declining over the past twelve years”, said Elliot Gluskin managing partner of the Gluskin Townley Group.

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