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Shimano Strengthens OTC Sales in EU

Sales & Trends

KIRCHZARTEN, Germany – On January 1, 2013 Pearl Izumi GmbH in Kirchzarten, Germany started as the European HQ for all Shimano and Pearl Izumi activities in bike-wear, eye-wear and bags. From 2014 on also Shimano bike shoes will be under the management of Kirchzarten HQ which is headed by Matthias Reinacher.

Shimano Strengthens OTC Sales in EU
Shimano Europe’s bike-wear, eye-wear and bags management is transferred to Pearl Izumi GmbH.

Reinacher appointed new managers among which is James Lamont. He is an experienced Product and Design manager that worked before at Assos, Uvex, Adidas UK and Adidas-Salomon. From Shimano Benelux Evert-Jan Haarhuis is appointed as Senior Category Manager while Tom Louage comes from Shimano Japan to the Kirchzarten HQ. He is responsible for Sales and Product Design for Shimano bike-wear, eye-wear and Bags.

Rainer Goetze changes from Pearl Izumi Marketing Manager Europe to Brand Manager Europe for both  brands in Softgoods. Sebastian Eckmann becomes the new Category Manager for Pearl Izumi bike-wear.

“All this brings us a strengthened position for both brands in Europe”, says MD Matthias Reinacher.

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