News Article

Estonia, Latvia & Lithuania 2011

Sales & Trends

Statistics from the three Baltic countries are very optimistic – they all record increases in domestic consumption and in Lithuania, also the rise of exports. Despite the growth, not everything is peaceful. The origin of the bikes changed significantly in just one year.

Estonia, Latvia & Lithuania 2011


The negative trend for bicycle imports turned around in 2011 and numbers for the first half of this year are even better. While still far from numbers posted in 2007/2008, the positive trend is obvious. Imports rose from just under 30,000 units in 2010 to 34,000 units in 2011. In the first half of 2012 the country imported over 31,500 bikes.

In value 2012 imports are already higher by half a million euros compared to all of 2011. In 2011 the average price was €130. In the first half of 2012 we notice another growth to over €150. The main suppliers are Taiwan and Cambodia with 8,750 and 4,823 units in 2011. In the first half of 2012 they are both at around 8,000. The third biggest supplier became Lithuania, with over 4,000 units. In 2011 Estonia’s neighbor was only the sixth biggest supplier. On the other side the exports are virtually non-existent.

Import in Estonia

2009 2010 2011
Import in units 27,451 29,613 34,032
Import in value (€) 3,668,659 2,959,038 4,448,749
Average price (€) 133.60 99.92 130.70

Source: Eurostat

Export from Estonia

2009 2010 2011
Import in units 5,399 2,786 711
Import in value (€) 1,017,941 426,806 202,408
Average price (€) 188.50 152.20 284.70

Source: Eurostat


Latvia also recorded very positive trade. Imports rose again; both in units and value. Imports in 2011 reached just under 40,000 units, still not close to 2007/08 seasons, but a significant improvement over the past two years. In 2012 the trend continues in term of value – in the first half of the year alone imports reached €2.95 million, but units are down.

The positive side of this is that the average price rose from €84 in 2011 to €120 per unit in 2012. The quality of the market is getting better too. In 2011, China, Taiwan, and Lithuania were the biggest suppliers. The picture is much different for 2012. China lost almost its full share and is not even close to the top. Germany and Netherlands are important suppliers in terms of value, they are just behind Taiwan. Export numbers are close to 2010, but still far from years previous.

Import in Latvia

2009 2010 2011
Import in units 30,304 23,755 35,365
Import in value (€) 3,068,519 1,924,469 2,966,271
Average price (€) 101.30 81.00 83,87

Source: Eurostat

Export from Latvia

2009 2010 2011
Import in units 2,191 1,525 1,238
Import in value (€) 290,728 223,727 249,732
Average price (€) 132.70 146.70 201.70

Source: Eurostat


The third country of the Baltic region is also on the rise – in both exports and imports. Lithuania finished 2011 with exports of over 334,000 units, just slightly more than in 2010. However the value increased by 10% to over €47 million. Germany is still by far the most important partner of Lithuania since Panther International GmbH is owner of country’s biggest bicycle manufacturer Baltik Vairas.

The value of the exports can be explained by start of the e-bikes production (under the brand Panterra) and the demand for these bikes, which is high in countries such as Netherlands, Denmark and Germany. In the first half of 2012 exports are close to 200,000 units, which is comparable to the previous year.

As in the other two countries, imports are again growing. In 2011 they imported just over 50,000 bikes. Figures for 2012 show the country imported 30,000 bikes in the first half of the year. Indonesia was the most important supplier in 2011 with over 15,000 units, but again we see a big shift in 2012. Indonesia is nowhere and European suppliers Italy and Bulgaria take  the leading role.

Export from Lithuania

2009 2010 2011
Import in units 263,677 330,606 334,121
Import in value (€) 31,831,246 43,158,180 47,243,112
Average price (€) 120.70 130.54 141.39

Source: Eurostat

Import in Lithuania

2009 2010 2011
Import in units 44,034 29,289 50,520
Import in value (€) 3,421,794 2,769,731 4,134,602
Average price (€) 77.70 94.56 81.84

Source: Eurostat

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