News Article

Better Management with Demo Day App

Sales & Trends

WALNUT, California – BikeRoar developed a new Demo Day App designed for bicycle manufacturers and distributors. They can use it for managing riders, controlling inventory and providing detailed reporting for demo events.

Better Management with Demo Day App
BikeRoar’s Demo Day App can be used for managing riders, controlling inventory and providing detailed reporting for demo events. – Photo BikeRoar

“The App fulfills three areas by, firstly increasing demo fleet security during events, secondly by providing detailed reporting to measure the success of their programs allowing targeted marketing responses and thirdly providing an easy to use interface for consumers to register during an event and generate product reviews”, explains Dax Neech of BikeRoar.

Security issue

“One of the main problems the Demo Day App solves for manufacturers and distributors during Demo Day events, is the security of the demo stock. By providing a user registration system and inventory checkout process, we have met the security requirements of the industry without creating an invasive process for the consumers. “

For security the app requires a visual checking of the identity of a rider against their registration photo. A bike is then physically assigned to the rider, creating a digital record. This can be checked at any time, by the staff, to see how long a bike has been out, which rider it was assigned to and which staff member signed it out. If the bike has been gone for longer than expected they can then take steps to find out why.

Sales support tool

The App also provides meaningful analytics during an event and detailed reporting for post event analysis. It allows manufacturers and distributors to measure the success of their Demo Program and create targeted marketing campaigns from the data obtained. Then by feeding this information back to their dealer networks they can ensure, correct product mix for particular regions, targeted marketing campaigns and achieve higher % sales conversions.

Scott Sports Marketing Manager, Adrian Montgomery said, “It going to be an awesome experience for cyclists who want the chance to try before they buy, and to let other consumers know what they think of our bikes.”

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