News Article

Cannondale Concept Store at Wielerhuis the Pedaleur

Sales & Trends

DOETINCHEM, the Netherlands – Cannondale’s successful concept store formula is now rolled out in the Netherlands. Two well-known bike shops, Ten Tusscher and de Pedaleur opened a special Cannondale shop-in-shop in their store.

Cannondale Concept Store at Wielerhuis the Pedaleur
The Cannondale Concept Store at the Pedaleur is based on the first floor. – Photo Cannondale

Both retailers are very content with the extensive cooperation with Cannondale and convinced that the Cannondale shop-in-shop helps them to serve the consumer better.

Bike Shop of the Year

In 2006 de Pedaleur won the prestigious award of ‘Bike Shop of the Year’. The innovative Doetinchem based store is constantly looking for new ways to serve their clients. “The development of Cannondale’s concept store perfectly fits in our strategy”, says shop owner Rob van der Wal.

“In addition to the restyling of our store, we are optimizing our web shop to meet our customer’s needs. Currently all items ordered before 4 pm are delivered on the next day on any address in the Netherlands.

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