New Spanish Cycling Wear Brand Enters Market
BILBAO, Spain – Fulride is the name of a new cycling wear brand that has just been established targeting the high end market. The company was founded by Irael Romero, previously working for Spanish MTB magazines, BIKE from Madrid and Solo Bici together with Javier Ronda, former Shimano and Spiuk product manager in Spain.
We wanted to launch a new cycling clothing brand and create the clothes people would like to wear”, explains Irael Romero. “I mean, really good quality fabrics from the best suppliers in Italy and France and 100% European manufacturing. We offer compression fabrics, light-weight, Coolmax fabrics, carbon and polypropylene yarn.”
Building online business
“We applied a patent for the name Fulride, we were granted the patent and, along with another company with 2 young guys as our graphic designers started our own brand designing the new clothes.”
“Only 9 months from the beginning Fulride is a reality and we are already starting to sell. Our target group is the experienced rider who demands really good quality clothes.”Fulride’s business model is selling online. The website is available in English, French, German and Spanish representing Fulride’s main markets besides Belgium and the Netherlands.
Fulride offers compression fabrics, light-weight, Coolmax fabrics, carbon and polypropylene yarn.