News Article

Bike Sales in EU Heading for Limited Drop in 2013

Sales & Trends

AMSTERDAM, The Netherlands – Despite the coldest spring weather in history Dutch dealers saw their turnover in sales of new bikes drop by only 4% while their overall sales in euro’s dropped 2.8% during the first half year of 2013. The Dutch market is regarded as an indicator on sales at the major bike markets in Europe.

Bike Sales in EU Heading for Limited Drop in 2013
The Dutch market is regarded as an indicator on sales at the major bike markets in Europe. - Photo Bike Europe

The sales data presented in this article stems from the Dutch retail organization ‘Bike Totaal’ who’s affiliated members operate 135 stores. The retail organization has invested heavily in an automated data processing system for offering its members a detailed sales benchmark. That benchmark is published weekly from sales data of what the retail organization calls ‘Monitor Group’. These are the shops that have submitted exact sales data comparable with the same period a year earlier. The sales data offered cannot be called representative for the entire Dutch market, but presents a significant indication on sales and trends.

Sales results per product group

Bike Europe’s sister magazine ‘Tweewieler’ presents the Bike Totaal sales data weekly at its site. For the first half year of 2013 the Bike Totaal Monitor Group consisted of 87 stores. Their sales results per product group shows a total new bicycle sales drop of 4% in the first six months of the year compared to the same period in 2012. Remarkable is that second-hand bike sales upped with a big 12.7%. P&A dropped 4.7% while revenue generated with apparel and bike wear was 15.2% down on 2012. Workshop labor revenue increased 2.7%. All this together made that the overall turnover dropped 2.8% in the first half of 2013.

Limited drop for whole of EU

Bike Totaal’s latest sales date indicates that up to mid July Dutch dealers didn’t saw their turnover improve significantly. Including week 29 the 2013 revenue score was down 2.7% on 2012. As the Dutch market is an indicator for sales trends at major EU markets, sales for the whole of 2013 looks to be heading for a limited drop.

Turnover 1st Half Year 2013 compared to 2012

Bicycle sales – 4.0%

2nd hand bicycle sales

+ 12.7%
P&A sales – 4.7%
Apparal – 15.2%
Labor workshop + 2.7%
Total – 2.8%

Source: Bike Totaal Monitor Group

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