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SRAM Takes Next Step in Hydraulic Road Brakes

Sales & Trends

FRIEDRICHSHAFEN, Germany – More new products for sure await at the Eurobike, but what SRAM has presented so far it is obvious that the hydraulic road brakes and an additional MTB 1×11 groupset are the highlights for 2014.

SRAM Takes Next Step in Hydraulic Road Brakes
In road race the Hydro R is the hottest news. The hydraulic rim brakes are allowed for professionals only and riders already used them in Tour de France this year.

With six brands under one roof, the list of SRAM’s new products is very long. Earlier this year they introduced the new RockShox Pike fork that will be specified on a lot of all-mountain and enduro bikes with 26, 27.5- or 29-inch wheels.

Together with the fork they also launched the Charger damper, with a bladder to keep the performance constant on a long descent. The Black stanchions are just a cherry on the cake. That feature is also found on new SID and Revelation models. The Xloc Full Sprint is a new hydraulic lock-out lever for simultaneous control of both shock and fork.

It will work with selected SID, Revelation, and Monarch products. Worth mentioning also is the upgrade of the full Monarch shock line and the introduction of a new fork model ’30 Gold’ with great performance/value ratio.

Avid Elixir Trail brakes with 4-piston calipers

The SRAM MTB range has gained specific components for fat bikes, while the Type 2 technology is specified in the X7. The new trigger shifters can now be found X7 to X0 and a series of Roam & Rail wheels. Most exciting in the line-up is new X01 group that takes 1×11 technology introduced with the XX1, with a more affordable price range.

The X01 is still the top-end group, but with aluminum cranks and the use of slightly heavier materials, the pricing is affordable for more riders. SRAM has always been clear that they will go down the group ladder with the XX1 technology. The question is when will we see something like X91? X01 features the X-Horizon derailleur, 11-speed 10-42 cassette, and trigger or Grip Shift shifter.

SRAM also introduced the new Red 22 and Force 22 groups, both with 11-speed drivetrains. They added a 16-tooth chainring to the cassette, but they stick with mechanical shifting. SRAM uses ‘True 22’ slogan for both groups and with this they want to spread the message that all 22 gears are actually usable. The front derailleur features the Yaw technology that rotates the chain cage with the movement of the chain. Both groups are also available with WiFLy derailleur and cassettes.

In road race the Hydro R is the hottest news and something that is for now semi-UCI legal. The hydraulic rim brakes are allowed for professionals only and riders already used them in Tour de France this year. The disc brakes are not allowed. That didn’t stop SRAM from including both options with the new Red group.

“It’s not about the high braking force, you don’t want to crush the carbon rim, it’s about modulation and control in every situation and weather condition,” said the company’s spokesman. The technology itself is not really new, the trick was how to make the construction of the DoubleTap lever to fit an oil reservoir inside. Bleeding is easy and is done via a nipple on the top of the lever. SRAM will also sell non-series 10-speed levers, so the riders can upgrade their current SRAM equipped bikes with the new HRR brakes. The disc brakes HRD require a special frame and fork of course, but we see more and more of them.

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