E-Bike Sales Up in Depressed 2013 German Market
BERLIN, Germany – A long winter and a rainy summer caused bike shipments in Germany to dealers to drop 5.5% to a total of 3.75 million units in 2013. E-bikes however, continued to perform strong with sales rising 7.9% to a total of 410,000 units.
Money wise the German bike market (including electric bicycles) dropped with 2.5% to € 1.98 billion. Germany’s industry association ‘Zweirad Industrie Verband’ (ZIV) estimates that the total market including parts & accessories sales and workshop turnover stood at close to 4 billion euro.
“Germany’s ‘bicycle mood’ is excellent,” said ZIV manager Siegfried Neuberger at his presentation on the 2013 market statistics. “Nowadays politicians see cycling as part of our daily mobility. There is no other mode of transport with so many positive characteristics. Cycling is healthy, inexpensive and environmental-friendly. Moreover, using bikes for short-distance trips up to five kilometers is efficient and saves time. It results in the fact that today bicycles are everywhere. Also because it combines mobility and individual lifestyle in an unprecedented form.”
E-bike market share
With total sales of 410,000 units the e-bike segment reached a record-breaking 11% market share in 2013. With that it is now the third largest category after City and Trekking bikes. It is estimated that today there are around 1.6 million e-bikes in Germany.
Electric bikes contributed to a higher average sales price of bicycles (plus 1%) to € 520.
Production, import and export
Bicycle and e-bike production in Germany dropped 2.3% to 2.16 million units in 2013. Import also decreased, by 2.4% down to 2.87 million units. In contrast bicycle export increased 8.5% up to a total of 1.28 million units.
More on the 2013 German market (as well as Market Reports for Austria and Switzerland) in Bike Europe’s April edition.