News Article

Swiss Consumer Interest Shifts to Speed-Pedelecs

Sales & Trends

SOLOTHURN, Switzerland – Like in most other European countries, poor weather in spring lowered the Swiss bicycles sales figures in 2013. Last year the total market volume amounted 330,313 units, a decline of 5.3%.

Swiss Consumer Interest Shifts to Speed-Pedelecs
In Switzerland speed pedelec sales now represent one third of all e-bikes sold. – Photo Peter Hummel

More surprising was the decreasing demand for e-bikes for the first time since the introduction of this category in Switzerland. In 2013 a total of 49,362 e-bikes with maximum pedal assist speed up to 25 km/h were sold, a decline of 12% compared with 2012.

The Swiss market is still trend setting in e-bikes as the sale of speed pedelecs went up by 7.7%. It means speed pedelec sales now represent one third of all e-bikes sold in Switzerland, up from one quarter last year.

Overall, one in every seven bikes sold in Switzerland is nowadays an e-bike or a s-pedelec. Next to that over 250,000 e-bikes are currently riding on Swiss roads.

A full report in the Swiss market will be published in the April issue of Bike Europe.

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