Beautiful Weather Boosts Bike Sector in Germany
FRIEDRICHSHAFEN, Germany – The mood among German dealers at this year’s Eurobike will show a big contrast compared to one year ago. Inventories are cleared and bike sales in Germany was up in the first half of the year and is expected to show growth for the whole of 2014.
This morning, at the opening press conference for Eurobike 2014 the German industry association ZIV said that 4% more bikes were sold to consumers in Germany in the first half of the year. In terms of turnover an 8% increase was recorded.
Early start of selling season
Zweirad-Industrie-Verband (ZIV) estimates that 2.8 million bicycles and e-bikes were sold in Germany during the first half of 2014. The industry association claimed that the mild winter made that the selling season for bikes started really early and that sales continued on a high level during the next months.
E-bike again best seller
Electric bikes proved to be a best seller again in the first six months of the year. According to the industry association’s estimates some 450,000 were sold. With that e-bikes currently hold a 10 to 11% market share in the total number of bicycles sold in Germany. ZIV expects this share to grow to about 15% in the next years. With that the German e-bike market is to grow to a volume of some 600,000 units.
Production and import
Next to growth ZIV recorded also declines; in both production and import. Bicycle and e-bike production fell slightly in the first half of 2014 which was caused by the difficult 2013 season which created relatively high inventory levels. This also caused 2.5% drop in bike imports to about 1.8 million units.
Confirmation by dealer association
The ZIV estimates on bike sales in the first half of the year are confirmed by the German dealer association ‘Verband des Deutschen Zweiradhandels’ (VDZ). For the first 7 months of the year (up to end July) it claims an increase in turnover of 6 to 8%. And like ZIV also VDZ is positive for the whole year. The dealer association says: “For 2014 the German retail trade is expecting a positive result overall with growth of around 5 to 6%.”