S’Cool Expands International Business
BIELEFELD, Germany – The German bike brand S’Cool brings a full range of innovative products for children and youngsters of all ages. S’Cool takes them from their very first balance bicycle up to city, mountain bikes, BMX and road racing bikes.
According to S’Cool a good kids bike is above all to be save both during a child’s very first attempts at riding and later on in road traffic or road racing. The brand has been created by deVELOpment engineering GmbH and was acquired by coolmobility GmbH in May last year. S’Cool has been granted a 2014 Eurobike Award.
Coolmobility GmbH was founded by former Bico general manager Axel Böse. The kids bike range of S’Cool is very popular on the company’s home market and is sold via IBDs only. To grow the international business for S’Cool, coolmobility appointed Peter Hildering to represent the brand in the Netherlands, Belgium and France.