US Bike Shops Face Declining Number of Visits
ALLENTOWN, USA – The percentage of adult bicycle owners who did not make any visits to a US bike shop increased by 10 percentage points from 2011 to 2013. There is also a growing number of adult consumers who did not visit a bike shop at all during the past 12 months.
This is reported by The Gluskin Townley Group in their 2014 American Bicyclist Study. The report also states that the share of enthusiast bicyclists – who are the core bike shop customers – that did not visit a bike shop increased by a magnitude of ten over this period, from 57,000, or just 2 percent of enthusiasts who did not visit a bike shop in 2011 to 992,000 or 26 percent of adult enthusiast bicyclists who did not visit a bike shop in 2013.
Loss of 610,000 shoppers
“This caused a loss of 610,000 shoppers who did not visit a bike shop in the US from the all-important enthusiast segment alone,” says Elliot Gluskin, managing partner of The Gluskin Townley Group.’
The Adult Bicycling Segments is the first report from the 2014 American Bicyclist Study and it is available now. This 125 page report, including a full set of data tables covers the four segments of adult American bicyclists, including Enthusiasts, Moving Up, Casual and Infrequents.