News Article

Bike Sales in Belgium Grows 8 Percent

Sales & Trends

BRUSSELS, Belgium – Last year a total of 436,549 new bicycles were sold in Belgium through IBDs; up 30,000 (+7.5 percent) compared to the total of 2013. This is concluded by a study at Belgian bike dealers which has been commissioned by the organizer of the Velofollies bike show.

Bike Sales in Belgium Grows 8 Percent
In Belgium 70 percent of all bikes sold are distributed through independent bicycle dealers. - Photo Bike Europe

For the Velofollies study a total of 1,552 bicycle dealers were surveyed. Close to half of them expressed to have sold more bikes in 2014 compared to 2013. Almost one third of the surveyed dealers claimed that their sales remained at the same level as the year before while 23% reported a drop in sales. On the basis of these assumptions total bike sales through the specialized distribution channel in Belgium was calculated at 436,549 units in 2014; 30,457 more than in the year before.

Sales at mass merchandisers

Bike sales at mass merchandisers like Decathlon or supermarkets as well as sales by companies to their employees are not included in the 436,000. It is assumed that 70 percent of all bikes sold are distributed through independent bicycle dealers. Including the 30% sold through mass merchandisers the overall 2014 Belgian bike market would take up a volume of 567,000 units, according to the Velofollies study.

E-bike shows great sales results

The study also indicates that the e-bike in particular is showing great sales results. The market share of electric bicycles sold in Belgium increased to 23 percent last year. City bikes take up a market share of about 25 percent.

This study was conducted on the occasion of the bike show Velofollies that is opening its doors tomorrow Friday 16 January and runs up to Sunday, January 18. Velofollies takes place in the Kortrijk Xpo.

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