News Article

Groundbreaking Cycling Safety Technology Launched

Sales & Trends

LAS VEGAS, USA – Three Swedish companies – Volvo, Ericsson and POC helmets – are presenting at this week’s Consumer Electronics Show in Las Vegas an innovative technology that prevents collisions between cars and cyclists.

Groundbreaking Cycling Safety Technology Launched
The groundbreaking cycling safety technology functions by establishing a two way communication between a car and a cycling helmet. – Photo Volvo

The technology developed by the three companies is called ACS – Anti Collision System. It functions by establishing a two way communication between a car and a cycling helmet offering proximity alerts to Volvo drivers and cyclists with the aim of reducing accidents.

Alerting car drivers and cyclists

By using popular smartphone cycling apps, like Strava, the cyclist’s position can be shared through the Volvo cloud to the car, and vice versa. If an imminent collision is calculated, both road users will be warned. The Volvo driver will be alerted to a cyclist nearby through a head-up display alert – even if the cyclist does not appear visually, hidden behind a bend, another vehicle or during low visibility. The cyclist will also be warned via a helmet-mounted alert light together with a physical vibration.

Eliminating blind spots between cars and cyclists

In 2013, Volvo was the first car manufacturer to introduce the Cyclist Detection System with fully automatic emergency braking in city traffic. And now with this new innovative technology, they are getting closer to eliminating the remaining blind spots between cars and cyclists forever.

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