News Article

Bianchi Builds on European Strategy

Sales & Trends

TREVIGLIO, Italy – Bianchi announces to begin direct distribution in Spain and Andorra with the start of 2015 and is strengthening and expanding its global customer service center in Treviglio. Company spoke-persons call this, “An evolution of our European strategy.”

Bianchi Builds on European Strategy
Bianchi is strengthening its presence in European countries and expanding its global customer service center. – Photo Bike Europe

During the transition period Contorn, Bianchi’s existing representative, will support Bianchi while the company builds a new dedicated organization for Spain.

Bianchi CEO Bob Ippolito says, “This strategic evolution is a result of our market success. Bianchi is experiencing a strategic evolution. We thank Contorn for making the first step for our brand in Spain.”

European strategy

“This is an evolution of our European strategy to build market share and provide better service to our dealers. We think it was the right time to make this change and we want to thank Contorn for their contribution through the years. We look forward to rely on their cooperation during the next six month transition process,” Bianchi International Sales Manager Annalisa Togni says.

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