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Gerard Vroomen Invests In 3T

Sales & Trends

BREMBATE, Italy – Former Cervélo cofounder Gerard Vroomen teamed up with 3T CEO René Wiertz to acquire all shares in iconic bicycle component maker 3T.

Gerard Vroomen Invests In 3T
At Cervélo, 3T was one of our most reliable suppliers,’ says Gerard Vroomen. – Photo 3T

“We have grown into a very successful company in the last few years and Gerard will support us to continue on this path,” explains René Wiertz. “He will help us to develop even more original high-end bicycle components and he will inspire and coach our young engineers to do even better.

“His experience in building Cervélo and as a long-time 3T customer will also ensure we address the needs of our OEM and aftermarket customers even better.”

Vroomen’s short list

Only three years ago the Dutch engineer and inventor Gerard Vroomen sold his stake in Cervélo. “3T is one of the true originals of the bike industry, its inventions and designs have shaped our sport for more than 50 years,” says Vroomen about his latest investment. “3T has always been on my – very short – list of favourite companies so I was thrilled when this opportunity arose.

“Furthermore, I have known René since he resurrected 3T in 2007 and I really like his professionalism and work ethic. He has done an exceptional job, starting from zero and rebuilding 3T into one of the leading component brands globally. At Cervélo, we were his very first customer and he became one of our most reliable suppliers. That’s not easy in this industry and I know that with René at the helm, 3T will continue to excel in the years to come.”

No consequences for Open

Vroomen’s involvement in 3T has no consequences for his work at Open, the small, high-end mountain bike company he co-founded with ex-BMC CEO Andy Kessler in 2012.

Today, from its design studio in Brembate, Italy and engineering office in Taichung, Taiwan, 3T combines tradition with cutting edge designs, Italian style with carbon technology and aerodynamics.

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