News Article

Accell in the Netherlands Raises Retail Prices

Sales & Trends

HEERENVEEN, the Netherlands – Today Accell Nederland BV notifies its dealers that it is raising the recommended retail prices for the bicycles made by the company under the Batavus, Sparta, Koga, Van Nicholas and Loekie brands.

Accell in the Netherlands Raises Retail Prices
It is expected that next to Accell Group lots of other bike and P&A makers will also raise their prices. - Photo Bike Europe

At last week’s Taipei Cycle Show prices were a much discussed matter because of the big drop of the euro value against the US dollar. After the show the main question is how much prices for bikes and bike products will increase, or have increased already due to the euro value drop?

Accell Group’s subsidiary in the Netherlands – Accell Nederland BV – is presenting that answer now.

Major impact on procurement costs

Wouter Jager, MD Sales, Marketing and R&D, of Accell Nederland says in its message to its dealers, “In the first quarter of this year, we were still able to take on the burden of the costs caused by the rising value of the US dollar. By now, the currency exchange rate has had such a major impact on our procurement costs that we have been compelled to raise the prices of our bicycles, effective immediately. As of today (Friday 27 March), the prices of all bicycles made by Batavus, Sparta, Koga, Van Nicholas and Loekie, 2015 models, will go up 5%.”

Back orders and battery prices

The Accell MD stipulates further that the prices for bikes that are in back order will remain unchanged as long as they are delivered before August 1, 2015. After that date, bicycles that are in back order will be invoiced at the higher prices. MD Wouter Jager mentions further that, “The prices of the batteries sold separately will remain the same until the end of August. E-bike sales are important for our dealers and in our opinion it is not fair to them to increase the price for the batteries at this moment. So the new prices only apply to bikes that are ordered from today.”

‘Counter-movement in euro-dollar rate’

It is expected that next to Accell Group lots of other bike and P&A makers will also raise their prices. The next question is whether price hikes for bike and bike products will remain limited to 5%. Maybe that an answer to that question has already presented itself as a currency strategist said that it is time for a counter-movement in the euro-dollar rate yesterday when one euro stood at US dollar 1.10.

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