Hebie and Yung Fang Start Partnership
TAIPEI, Taiwan – At the Taipei Cycle Show, Hebie and Yung Fang Plastics agreed upon a distribution partnership. “We looked for an additional distribution hub to supply our customers in Asia and Yung Fang can provide these services,” says Hebie General Manager Dirk Niermann.
“We know Yung Fang Plastics for many years and their strategy meets Hebie’s philosophy,” continues Niermann. “While we wanted additional distribution to supply the Asian and US markets, Yung Fang was looking for a new brand in their product portfolio as well as engineering support. Both companies share strategies in product development, quality and distribution. That makes it a perfect fit.”
Production continues in Germany
Niermann stipulates that Hebie is not looking for additional production capacity in Asia. “Our production facility in Bielefeld, Germany is the heart of our company and we will never change that. We will continue the production of Hebie branded products in Germany.” Yung Fang will present Hebie products for the first time at the China International Bicycle & Motor Fair in Shanghai from May 6 to 9.