News Article

Speed E-Bike Sale Accelerating in the Netherlands

Sales & Trends

DOETINCHEM, THE Netherlands – Speed e-bike sales is really taking off in the Netherlands this year. Growing public awareness of this new category of electric bicycles as well as a growing offering appears to have an accelerating effect on sales.

Speed E-Bike Sale Accelerating in the Netherlands
Sales of speed e-bikes accelerated with 250% growth in the first four months of the year in the Netherlands. – Photo Bike Europe

E-bikes are already a big hit in the Netherlands and it looks like the speed e-bike or speed pedelec look to be the next success story. In particular as sales grew 2.5 times.

Sparta market leader by far

In the first four months of 2015 Sparta, Riese & Müller, Stromer and Gazelle altogether sold 1,036 speed e-bikes with vehicle registration;  a 250% increase compared with the same period in 2014. Accell Group’s Sparta generated the biggest sales growth. The company sold 583 units between January and April this year, an 377% increase. This makes Sparta market leader by far in this category.

Sales by brand

Second biggest speed pedelec provider in the Netherlands is Germany’s Riese & Müller. Already very successful on their home market in this product category, the German manufacturer sold 300 speed pedelecs in the first quarter in the Netherlands. Third biggest was Stromer that sold 101 speed e-bikes, while Dutch Gazelle just started in this category and distributed 52 units.

New type approval regulations

The success of the speed pedelec also has a negative side. Based on an extensive study the Dutch Minister of Infrastructure & Environment decided that when riding a speed pedelec people have to wear a helmet. In line with the new type approval regulations which will be implemented on January 1, 2017 the speed e-bike is considered to be moped. This implies a license plate, insurance, age limit, and the obligation to wear a helmet.

These helmets should meet the standards laid down for motorcycle & moped helmets. Currently industry players are making an effort in developing a helmet specifically for speed e-bike usage. It must look like a bicycle helmet, but has to meet the ECE-2205 standard for motorcycle & moped helmets.

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