News Article

Focus Targets Female E-MTBers

Sales & Trends

CLOPPENBURG, Germany – High expectations on market developments made Derby Cycle decide to do more than a line-up of new MY 2016 e-MTB’s, but ones for specific target groups. It’s another indication of a coming perfect storm in e-MTB’s.

Focus Targets Female E-MTBers
The Jarifa Bosch 27 Donna is Focus’ answer on rapidly expanding e-MTB market. – Photo Derby Cycle

The most eye-catching e-MTB of Derby Cycle is the Focus branded Lady-bike Jarifa Bosch 27 Donna. It is not only a lady’s styled bike but features also a female dedicated geometry. The aluminium hardtail comes with 27.5-inch wheels in combination with a Bosch Performance-Line e-MTB drive train and 400Wh battery pack.

Market segments

Next to Focus other brands like Haibike, Bulls, Scott and KTM have diversified their 2016 e-MTB offering for different market segments. And more are expected which are to be launched at the upcoming Eurobike that opens its doors on August 26 and at the Demo Day on August 25.


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