News Article

Grace Founders Launch New Brand Heisenberg

Sales & Trends

BIESENTAL, Germany – Last Saturday, July 11th, Grace founders Michael Hecken and Karl-Heinz Nicolai launched their new brand ‘Heisenberg’ in Biesenthal, Germany. Heisenberg’s market entry is with seven Bosch-powered e-bike models.

Grace Founders Launch New Brand Heisenberg
The first e-MTB fully with belt drive presented at Heisenberg launch. - Photo Susanne Brüsch

The company behind Heisenberg, HNF (Hecken, Nicolai & Friends), was founded in 2014. HNF is based in the same inspiring former barrage mill in Biesenthal north of Berlin where Grace was also born.

The modern building with its historic facade and a huge garden is located directly at the Berlin – Usedom cycling route and offered the perfect location for display and test riding of the new bikes on a brilliant summer day.

Bosch powered

Seven Bosch-powered models in different frame designs will enter the market next spring through direct distribution exclusively. Again, the team starts off with a novelty at the top-end – the first e-MTB fully with belt drive and a special suspension designed by BMW. It combines mid motor, gear hub and belt drive as an innovative propulsion module. The XF1 will come in a 25 km/h and a 45 km/h version at an initial retail price of 8,345 euro.

Wider customers range

With the other models Heisenberg reaches out to a wider customers range who are looking for a stylish pedelec with comfort features such as Nuvinci hub, belt drive and Bosch Nyon for urban usage, mountain biking and touring. Prices range from 2,899 to 3,345 euro.

The most exceptional bike in this group is the UD1 unisex urban model with low-entry frame, carbon belt drive and NuVinci hub that fully incorporates the 400 Wh Bosch battery into the frame design thus combining the scooter-looks with bicycle performance.

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