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SRAM Lifted Curtain on Electronic Shifting

Sales & Trends

CHICAGO, USA – Today SRAM revealed it latest development in shifting technology: the electronic Red eTap. It includes important differences compared to Shimano and Campagnolo’s systems. It is wireless and the system includes two common looking shifters, as well as a front and rear derailleur.

SRAM Lifted Curtain on Electronic Shifting
This morning SRAM lifted the curtain for the presentation of its new electronic shifting system. – Photo Bike Europe

It took the American component manufacturer five years of engineering, product development and testing before they could take Red eTap to the market. One of the most challenging issues was the creation of the clean room for the production and training of the staff in the production base in Taiwan.

Red ETAP group

Red ETAP group including shifters, derailleurs, rim brakes, crankset, BB, sprockets, costs € 2691, -. It will be available in the spring of 2016. Though introduced with rim brakes only there are plans to make eTap compatible with hydraulic disc brakes.

Wireless shifting

For wireless shifting SRAM developed its own dedicated system called Airea. Utilizing 128-bit encryption, eTap shift signals are transmitted and received in accordance with SRAM’s proprietary wireless protocol. Each time an eTap groupset is paired, a new encryption code is generated and assigned to the components in this group to ensure complete shifting security.


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