Trek to Support IBDs in Fight with Webshops
MADISON, USA – Trek has unveiled a new e-commerce platform designed to make its brick-and-mortar retailers more competitive in an increasingly digital marketplace. It was unveiled to US retailers at the keynote address of the company’s annual retailer show and will enable retailers to instantly have an online retail presence at no added cost to them.
Beginning September in the US, consumers will be able to shop at trekbikes.com. Every online sale made on trekbikes.com will result in a service commission, a percentage of the overall sale, paid to the retailer of the consumer’s choosing. The company is supporting its retailers’ new omni-channel strategy with Trek Connect Retail Marketing a suite of digital, direct mail, and seasonal POP assets.
Trek Connect E-commerce
“This is an important investment in the long-term success of our brand and our retailers,” said Trek President John Burke at the presentation. “We believe the most successful companies in the future will all be omni-channel enabled and we are doing everything we can to make sure that future for our retailers is bright.”
Trek Connect E-commerce, available to Trek retailers at no cost, will be supported by Trek Connect Retail Marketing’s programs of seasonal brand campaigns, in-store merchandising, direct mail catalogues, search engine campaigns, automated email, and social media available at a nominal monthly fee.
Two-year long pilot program
Retailers that participate in Trek Connect Retail Marketing will also have exclusive access to Trek’s design team for assistance with the creation of visual marketing assets. The product of a two-year long pilot program that included over 30 Trek retailers,
“I have been thinking a lot about what Trek Connect means to our customers and the shop David’s World Cycle and it’s really pretty simple: customers not only have more choices than ever but also have less time. Trek Connect addresses both,” said David Sanborn of David’s World Cycle.
‘Click and collect’
Consumers will have the option to ship their online accessories purchases to their home address or to a retailer for pickup, a process referred to as “click and collect.” All bikes ordered through trekbikes.com will be shipped to the retailer of the consumer’s choosing for build and delivery or pickup. Trek retailers will receive a service commission regardless of the consumer’s chosen delivery method.
“Trek Connect will be launched in September,” said John Burke. “As a test market, the US will serve as a development program and enable the company to evaluate the potential for expansion to other markets globally.”