News Article

Taiwan Bicycle Export Expands in Value and Volume

Sales & Trends

TAIPEI, Taiwan – The export of bicycles and bicycle components from Taiwan surged by 16.2% to just over 3 million units in the first three quarters of 2015 compared to 2.65 million in 2014. According to the latest statistics of the Taiwan Bicycle Association (TBA), the industry is recovering after several years of declining export.

Taiwan Bicycle Export Expands in Value and Volume
“We see a significant increase in the number of people and countries where people cycle for sports, leisure and to commute,” said TBA chairman and Giant Global Group CEO Anthony Lo. – Photo Bike Europe

In volume as well as value, the export shows a substantial increase by 15.3% to 1.27 billion euro from January to September this year. Except for China, all main markets imported substantially more bicycles from Taiwan.

Average price stable

“We see a significant increase in the number of people and countries where people start cycling for sports, leisure and to commute,” said TBA chairman and Giant Global Group CEO Anthony Lo at the presentation of the industry sales statistics. “The average unit price of Taiwan made bicycles went down only slightly by 0.8% to 411 euro. The average export price for MTBs is now 618 euro and for road race 628 euro.”

Anthony Lo pointed out the importance of the cycling experience to get more people cycling. “As bicycle industry we are proud that we are also exporting the cycling experience today. The Velocity conference which will take place in Taipei just before the Taipei Cycle Show is a fine example. Taiwan converted from cycling island to cycling paradise. Only ten years ago people called Taiwan the cycling dessert.”

Chinese market

The market for Taiwanese bicycles in China declined by 33% to 79,000 units. Though not yet that big, the Chinese market was seen as a main growth market for several years. That development has come to a full stop thanks to the economic decline in China.

The US is still the biggest single market for Taiwan made bicycles with 570,000 units between January and September this year, an increase of 26.3%. Export to the UK surged by 26.8% to 552,000 units and to the Netherlands by 17.3% to 316,000 bicycles.

Next to bicycles, also total bicycle components export expanded by 7.01% reaching a value of 723 million euro.

More on this topic in the November issue of Bike Europe.

 

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