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TBA Member Meeting: Taiwan Grows Bicycle Export

Sales & Trends

TAICHUNG, Taiwan – In 2015 the country’s bicycle industry performed much better compared to most other industries in Taiwan. At the TBA (Taiwan’s Bicycle Association) annual meeting chairman and Giant CEO Anthony Lo reported an increase in bicycle export of 9.9% during the first eleven months of 2015 to nearly 3.7 million units.

TBA Member Meeting: Taiwan Grows Bicycle Export
“We can continue to grow our industry on the international market,” said Taiwan’s Bicycle Association chairman and Giant CEO Anthony Lo. – Photo Bike Europe

In the past years the Taiwanese bicycle industry strongly focused on increasing the export value to compensate for the loss in volume. The average price per unit is still rising (1.76% in 2015) while the volumes are going up again as well resulting in a boost of the export value by 11.85% in January to November to 1.6 billion euro. The parts and components business expanded as well by 9.9% to 2.5 billion euro.

No bigger booths at Taipei Cycle

“I am convinced we can continue to grow our industry on the international market next year as a result of our common effort in research and innovation in order to improve our competitiveness,” said Anthony Lo. “Giant and Merida are ranked in the top 10 of Taiwan’s most valuable brands while both companies grow their brand value substantially. This also reflects on the success of the Taipei International Cycle Show which will take place from March 2 – 5. A lot of exhibitors want to have a bigger floor space but that is not possible as long as the new Nangang Hall is not ready, while hundreds of companies are on the waiting list for a booth at this event as well.”

This year’s Taipei Cycle Show will draw even more attention as it will be preceded by the first Asian edition of the Velo-city Global conference which will take place in Taipei from February 27 – March 1. “For the TBA this will be a fine chance to show the world our common effort to grow the use of bicycles in Taiwan.”

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