News Article

SRAM Starts Delivery Electronic eTap Groupsets

Sales & Trends

CHICAGO, USA – Delivery of SRAM’s latest development in shifting technology: the electronic Red eTap started in Europe. Distributors in several countries like Juncker Bike Parts in the Netherlands are proudly presenting SRAM’s wireless shifting to dealers.

SRAM Starts Delivery Electronic eTap Groupsets
Juncker Bike Parts in the Netherlands (part of Accell Group) celebrated its eTap start with a number of road race specialist dealers. – Photo Juncker Bike Parts

It took the American component manufacturer five years of engineering, product development and testing before they could take Red eTap to the market. One of the most challenging issues was the creation of the clean room for the production and training of the staff in the production base in Taiwan. Eurobike 2015 saw the eTap dealer launch and now it’s there.

Celebration

Last week Juncker Bike Parts (part of Accell Group) celebrated its eTap start with a number of road race specialist dealers. They were the first SRAM to receive the electronic groupset. The celebration also heralded the delivery start to other dealers. However, some have to wait a while as there are only a limited number of eTap groupsets available.

SRAM’s wireless protocol

SRAM’s eTap holds important differences compared to Shimano and Campagnolo’s systems. It is wireless through SRAM’s dedicated system called Airea. Utilizing 128-bit encryption, eTap shift signals are transmitted and received in accordance with SRAM’s proprietary wireless protocol. Each time an eTap groupset is paired, a new encryption code is generated and assigned to the components in this group to ensure complete shifting security.

eTap groupset

The eTap groupset includes two common looking shifters, as well as a front and rear derailleur, rim brakes, crankset, BB, sprockets. Batteries are in the front and rear derailleurs. They offer a long lifespan and are equipped with an LED indicator. There are plans to make eTap compatible with hydraulic disc brakes. Recommended retail price stands at € 2,691.

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