German Bike Market Shows Growth in All Segments
BERLIN, Germany – The 2015 sales statistics presented this morning by industry association ZIV show that the German bike market performed outstandingly. Cycling has become a popular again in Germany resulting in an increase in sales and production of bicycles, e-bikes, parts and components on the home market as well as in export.
Industry association Zweirad Industry Verband (ZIV) estimates 2015 sale of bicycles and e-bikes at, “4.35 million units, an increase of 6.6% compared to 2014. The sales volume of e-bikes posted a double digit growth of 11.5% to 535,000 units. In 2014 e-bike sale stood at 480,000 units. Regular bicycles and e-bikes generated a turnover of 2.42 billion euro; 12% more than in 2014. Overall sales of bicycles, parts and components in Germany amounted to approximately 5 billion euro.”
‘Multiple reasons for success’
Siegfried Neuberger, ZIV Managing Director said, “2014 was already a very positive year for the German bicycle industry. We are therefore all the more pleased that this positive trend continued. There are multiple reasons for this success. Obviously the weather conditions have been in favour of cycling, but we have also noticed an increased use of bicycles in everyday mobility as well as an growing importance of the bicycle as a trendy status symbol. We assess this development as very solid. Therefore we are optimistic about the future.”
Prices & market shares
The average retail price, including e-bikes at all distribution channels was 557 euro, an increase of 5.5% over the previous year. In volume the e-bike segment now represents 12.5% of the total market, a slight increase on 2014. Thanks to e-MTBs the e-bike buyers are getting younger and sportier. But also the e-cargobike shows an increasing popularity.
‘Made in Germany’
In particular ‘Made in Germany’ e-bike are much in demand. The export of this category increased by 37% to 140,000 units.