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GO Outdoors Roll Out 43 New Cycle Concept Stores in UK

Sales & Trends

SHEFFIELD, UK – Massive investment in cycling follows successful trials for major UK outdoor equipment retailer, including in-store workshop and personalised fitting.

GO Outdoors Roll Out 43 New Cycle Concept Stores in UK
GO Outdoors is positioning itself alongside Decathlon and Halfords in UK. - Photo GO Outdoors

A 100% rise in cycle sales in GO Outdoor’s trial concept bike stores has prompted the national outdoor retail chain – self-proclaimed as the country’s largest outdoor retailer – to roll out the new stores over the next three months, in a multi-million pound investment.

New concept stores

GO Outdoors new concept stores (located within existing stores selling ranges covering popular outdoor activities such as walking, camping and fishing) will, “Create 240 jobs across the UK and sees stores staffed by a trained and highly knowledgeable team of cycling enthusiasts who are committed to finding the right bikes and equipment for customers” say the firm.

Additional superstores

The concept stores are being opened in tandem with six additional superstores this year, including the brand’s first store in Northern Ireland, bringing their total retail space to more than 250,000 sqft.

The company says each concept store will house hundreds of cycling products, including, road bikes, mountain bikes, hybrids and fat bikes. There will also be in-store workshops and personalised bike fitting.

Bike offering

GO Outdoors launched its own brand of bike, Calibre, in 2013. From the modest offering of two mountain bike models road, urban and cyclocross models followed in 2014 and 2015 saw the launch of its first carbon fibre road bike. It also stocks brands such as Raleigh, Orbea, Ghost and BH Emotion.

‘Best value in bikes’

Mike Sanderson, cycling buyer for Go Outdoors, said, “The Calibre range is designed to give GO Outdoors customers the best specification possible at each price point. All of the bikes offer features and equipment not normally available at such prices, making these bikes some of the best value on the market.”

Turnover benchmark

GO Outdoors corporate star has risen in recent years, with a continual programme of store expansion, a new management team including a former chairman of online bike giant Wiggle, and the passing of the GBP 200 million turnover benchmark in 2013. It’s clearly now looking to position itself alongside Decathlon and Halfords as one of the UK’s major bike superstore names.

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