News Article

New App Gets Danes on Bikes

Sales & Trends

COPENHAGEN, Denmark – A unique app that combines automatic tracking with targeted coaching is getting Danes on their bikes. The app ’Ta’ Cyklen’ (Get Cycling) has been downloaded almost 14,000 times in four weeks.

New App Gets Danes on Bikes
The app ’Ta’ Cyklen’ (Get Cycling) is part of a campaign to get more Danes to choose a bike for short trips. – Photo Torben Finn Laursen

Health issues due to inactivity are a rising (cost)factor for many developed countries, including Denmark. Since a couple of years is is becoming more and more evident that especially middle-aged women are at risk for not getting enough exercise. As a result the Danish Cancer Society has launched a campaign to get more people on bikes.

Personal bike-coach

The new app is like a personal bike coach, and is unique as it combines automatic tracking with coaching tailored to individual needs. Just two weeks after its launch the app had reached its target of 10,000 downloads. It’s popular all over Denmark.

The technology

The app offers a combination of automatically tracking when the user is riding a bike utilizing the newer generation of smartphones (iPhone 5S and newer), and combines this data with coaching depending on the fitness targets of the individual. The app uses the smartphone sensors to check whether the use is walking, running, cycling, or driving in a car or train. With that the app can automatically track when the user is cycling without using data or GPS.

Danish Cancer Society

The idea behind the personal bike coach comes from The Danish Cancer Society and relies partly on previous experience with online stop-smoking campaigns. Surveys show that Danes are looking for personal help for cycling more on workdays. Bike lanes and paths alone, are not enough to motivate everybody.

Get cycling

Get Cycling Denmark (Ta’ Cyklen Danmark in Danish), is a campaign aimed at getting more Danes to choose the bike, especially for short trips of under 5 km. Supporting the campaign is a strong partnership consisting of The Danish Cancer Society, Hjerteforeningen (the Danish Heart Association), Diabetesforeningen (the Danish Diabetes Association), the municipalities of Aarhus, Odense, Frederiksberg, and Middelfart. In addition DTU Transport, The Danish Cyclists’ Federation, DSB, and Movia are also partners in the campaign.

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