News Article

Ryders Eyewear Enters European Market

Sales & Trends

VANCOUVER, Canada – Starting in 2018, Ryders Eyewear will strategically develop the European market. “Agents, representatives and distributors already exist in key markets, and they currently have a central warehouse in the UK for efficient logistics,” says Ryders Eyewaear General Manager Jayson Faulkner.

Ryders Eyewear Enters European Market
Ryders Eyewear has been preparing the market expansion to Europe for 18 months. – Photo Ryders Eyewear

“We have been preparing for expansion into this market for 18 months, and our attendance at Eurobike (stand A4-203) represents our official launch into Europe.” Founded in 1986, the Canadian company is one of the main manufacturers of bike and sports eyewear in North America today. As a subsidiary of the optics group Essilor, Ryders Eyewear enjoys quick and direct access to Essilor’s state-of-the-art eyewear technologies, aiming to offer some of the world’s best sport eyewear.

The brand emerged from the legendary North Shore Vancouver bike scene in the early years of mountain biking. Today, the heart and soul of the brand remains in mountain biking and road cycling, but it has diversified into other mountain/adventure sports and lifestyles.

Another eyewear brand on the market?

Faulkner is well aware that nobody is desperately waiting for a new sport eyewear brand. Yet, he sees important arguments on his side. “We are authentic,” states Faulkner. “We have a long heritage and with the Fyre lens, we offer the technologically most advanced lens on the market. It combines five cutting-edge technologies that have never been put into one lens before. We are also highly innovative with our frames. The Invert is a unique, patented design that which runs along the bottom of the lens instead of over the top, and is utilized in a number of our performance-oriented frames. This improves the field of vision, combats fogging, and provides protection for the athlete’s face in the event of a crash.”

Ryders part of the Essilor Group

Essilor is the largest and most innovative optics enterprise with over 64,000 employees in 69 countries, 33 production sites and several thousand patents. Essilor supplies lenses and technologies to almost all manufacturers of premium sport glasses. Ryders Eyewear and their customers benefit from the advantage of direct and fast access to the latest lens technologies.


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