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Yamaha Enters US E-Bike Market

Sales & Trends

CYPRESS, USA – In a statement earlier this week Yamaha Motor Corp. USA announced it will enter the US e-bike market as of 2018. The Yamaha Power Assist Bicycles branded e-bikes will be presented to the IBDs next week at Interbike.

Yamaha Enters US E-Bike Market
Yamaha is an established brand on the e-bike market and will now start distribution on the US market. – Photo Bike Europe

Yamaha’s announcement of the introduction at Interbike comes only days after the publication of a recent market study which showed that the North American market of e-bikes doubled in value and unit between January and June this year, as Bike Europe reported.  

Established brand on e-bike market

“Yamaha has been a pioneer, inventor, and innovator in electric bicycles for more than two decades,” said Terry Okawa, President of Yamaha Motor Corp., USA The Japanese parent company Yamaha Motor Company, Ltd. (YMC) launched the world’s first electrically power assisted bicycle in 1993 and has since produced more than 4 million drive units and sold over 2 million Yamaha power assist (PAS) bicycles. Yamaha Motor Corp supplies e-bike systems to select OEM partners worldwide.

IBD business

“We are really looking forward to this market introduction as all our new prototype models will be on display at Interbike,” said Rob Trester, Division Manager, New Business Development Division which is launching the Yamaha Power Assist Bicycles brand. “At the show in Las Vegas we expect to establishes relationships for the distribution of our e-bikes with specific retailers currently servicing cycling consumers.”

More information will be available as of September 20 at

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