News Article

Taiwan’s Bicycle Export Slowing Down

Sales & Trends

TAICHUNG, Taiwan – Taiwan’s bicycle industry is facing a hard time. The Taiwan Bicycle Association TBA reports a decline of 24.87% in units during the first half of 2017 despite the success of the e-bike. Excluding the e-bike, the export of regular bikes dropped by 26.3%. Also, the export value including e-bikes decreased during this period by 18.45

Taiwan’s Bicycle Export Slowing Down
The Taiwan Bicycle Association reports a 18.45% decrease in export value including e-bikes in Q1 and 2. – Photo Bike Europe

According to TBA reports based on Ministry of Finance statistics, the total value of the bicycle export in Q1 and Q2 is €466 million. In previous market updates TBA could still report an increase in export value, despite the decline in volumes, thanks to the higher unit price. The unit price did increase during the reported period, by 8.53%, from 375.62 to 407.58, but this was not enough any longer to compensate for the loss in volumes.

E-bike growth rate

Again, the e-bike might be the light at the end of the tunnel for the Taiwanese industry. The export of this booming category surged by 143.9% in the first half of 2017, though the volumes are still relatively small. Taiwan exported 26,360 units this year versus 18,806 in the first half of 2016. More than 75% of these exported e-bike are destined for the EU-28 market.

Export to EU-28

By region and in terms of export volume of regular bikes, the EU-28 remained Taiwan’s largest market, accounting for 58.6% of the total volume or 671,321 units. The second largest market for Taiwan is still NAFTA countries, with a market share of 21.9% or 250,547 units.

Japan remains the country’s largest export market in Asia and among the top six export destinations in the world. However the volume dropped drastically this year, by 39.5%, from 87,404 units in 2016 to only 52,908 in 2017. An unusual high price per unit of €767 made Australia one of Taiwan’s top six export nation value-wise in the first half of this year.

Export to China, once called Taiwan’s future growth market, has been marginalized, as volumes dropped by 59.1% from 39,833 last year to 16,292 units in the first half of 2017.

IoT Zone and Start-Up Pavilion at Taipei Cycle 2018

To provide space to all applicants, the Taipei Cycle Show 2018 will take place in both Nangang Hall 1 and TWTC Hall 3. To accommodate the trend of digital bikes, Taipei Cycles will highlight the e-devices in the all-new ‘IoT Zone’. Designers and manufacturers can show their latest IoT applications, including cycling applicable wearable devices, cloud systems, and service solutions.

Moreover, companies established after January 1, 2013 can present their innovations at the Start-Up Pavilion. Taipei Cycle Show 2018 is scheduled for 31 October to 3 November 2018 and booth application is open now.

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