Polish Market Shifts From MTB to Urban Cycling
WARSAW, Poland – City cycling enjoys a growing popularity in Poland despite the limited infrastructure compared with Germany and not to mention the Netherlands or Denmark. In 2016 the city bikes had a market share of 40%, while the MTB sales decreased slowly.
The total market value of new bicycles for 2016 is estimated at PLN 1.1 billion (€265 million) by the Polskie Stowarzyszenie Rowerowe (Polish Bicycle Association). According to a recent survey conducted by the Polish Bicycle Association 54.6% of all bikes are sold via the IBDs, while the general sports shops like Decathlon, Intersport, and GoSport hold a market share of 19%.
Internet sales declining
The third largest reseller of bicycles in Poland used to be the Internet, but its market share dropped drastically. While more than 10% of the bicycles were sold over the Internet in 2013 and 2014, the volume dropped to 6.5% in 2015 and even to only 2.5% in 2016. Polish consumers apparently preferring the possibility of touching the bike physically in the shop over relative ease of ordering at online at webshops. 2016 also showed a shift from MTBs, once the most purchased type of bike, to urban bicycles.
Traditionally MTBs were bought by men and city bikes were the preferred choice of women. However, in 2016 younger men started to buy city bikes more often than MTBs, while older people were far more likely to buy e-bikes, next to urban bikes.
Although the Polish Bicycle Association did not explain why, the average retail price decreased from €380 in 2015 to €341 in 2016. In general Polish men spend substantially more money on a bike than women. The average amount they paid was PLN 1,689 (€402) while women spent only PLN 1,137 (€270).
Export and import
Germany has been the most important bicycle trading partner with Poland for years. Although the export value in the first three quarters of 2016 was lower like-for-like, the country still represents some 65% of Poland’s bicycle export value.
The second biggest destination for Polish bikes is France with a market share of 26.4% of the export value. The biggest growth markets for Polish bikes were the UK with a four-fold increase of export value, and in case of Lithuania, even a five-fold. Both countries compensated for Poland’s losses on the Austrian and Russian market. The export to Austria declined by 40% and to Russia it was halved.
Local e-bike production
In 2016 the production of bikes in Poland slightly dropped, compared with 2015, but was still bigger than in 2014. According to the Polish national statistics agency GUS 1,006,600 units were made in 2016, a decline of 2.7% compared with 2015. In that year some 1,034,900 were made by Poland’s industry. In 2014 the national output was 991,100 units. Poland has been one of the most important bicycle manufacturing countries in Europe for some years and its market share increased from 8% in 2014 to 9% in 2015.