News Article

Gates Targets E-Bike and Bike Share Market

Sales & Trends

DENVER, USA – Gates Industrial Corporation, maker of the Gates Carbon Drive belt system, will launch a suite of new products at the Eurobike trade show. This includes a direct-mount crankset and e-bike components for recently released mid-drive motors.

Gates Targets E-Bike and Bike Share Market
Gates will introduce a range of other new products at Eurobike. – Photo Gates

Gates has also created several new positions within its bicycle division to meet growing customer demand in two of Carbon Drive’s most important market segments: electric mobility and share/fleet bikes.

“We continue to grow our product line to meet the needs of consumers and manufacturers in all of our main bicycle market segments: e-bikes, share bikes, pedal bikes and stationary fitness bikes,” says Todd Sellden, Global Director of Gates Carbon Drive. “In light of this fact, we have strategically realigned our business development strategy to more effectively target and serve each of these industry segments.”


For the e-bike market, Gates has hired industry veteran Zach Krapfl to fill the new position of Global eMobility Market Development Manager. Krapfl will oversee initiatives to collaborate with all the leading and emerging electric drive systems, working with product managers to implement best practices for eBike design, as well offering complete bike prototyping and technical design guidance.

Bike Share

To continue its growth in the bike share market, Gates has hired veteran engineer Cathy Wilson as a Market Development Manager to oversee share bike development, best practices and sales. Wilson is a veteran engineer who previously worked in the Gates belt plant in Elizabethtown, Kentucky, and she was instrumental in developing the Gates Carbon Drive 11-millimeter pitch bicycle belts.

Product presentations

Gates will introduce a range of other new products at Eurobike including an integrated crank assembly for both the CDX premium and CDN urban lines in silver or black with a matching aluminium guard included. New is also the S550 direct-mount cranks with modular beltline adjustability. The S550 adds a more modern, clean aesthetic and will come as a pre-assembled crankset for easy factory installation.

Gates will also present new rear sprockets for Shimano internally geared hubs that create a standard “unified beltline” to simplify belt integration. The sprockets will mate with Shimano’s Nexus 8, Alfine 8 and 11, and Di2 electronic shifting hubs, plus the company’s Inter 5E hubs. Finally, the belt drive company will display a complete line of aluminium rear sprockets in seven sizes in Carbon Drive’s CDX:SL group for Pinion gearboxes.

Gates is also launching several new tools for mechanics and assembly factories including a professional belt tension gauge and a frame alignment tool, which is designed for assembly factories. This tool measures the relative alignment between the axis of the bottom bracket shell and the axis of the rear axles in both the vertical and horizontal planes, helping manufactures achieve the best alignment for maximum efficiency and smooth operation of the Gates belt drive.

Comment on this article