News Article

Selle Royal, Herrmans and Curana Collaborate on Integrated Styling Solutions

Sales & Trends

POZZOLEONE, Italy – It was presented at last month’s Eurobike; the collaboration that Selle Royal, Herrmans and Curana started. This cooperation is about establishing colour and material fits for saddles, fenders and grips and through that offering OEMs integrated styling solutions.

Selle Royal, Herrmans and Curana Collaborate on Integrated Styling Solutions
Collaboration is about establishing colour and material fits for saddles, fenders and grips. – Photo Selle Royal

Selle Royal has been producing innovative products for the global bicycle market since 1956 and collaboration with its suppliers and customers has always been one of the company’s key values. This has led the company to explore opportunities with other component manufacturers to find innovative solutions for today’s bicycle market.

Same accents, colours, texture & material

At Eurobike Selle Royal showed what the joining forces with Herrmans and Curana is bringing about. By the way, this collaboration has been strongly requested by the OEMs served by the three parts makers. They urged them to use Selle Royal’s saddle cover material also in other areas on the bicycle; on the grips, on the mudguards and also on the chain case. With that the bike offers a more integrated styling with the same accents, colours, texture, and material on various selected areas.

Bringing benefits to the market

“Currently Selle Royal only offers a limited program,” said VP OEM Sales Steve Carr, “Next to the saddle our customers wanted more products from us. Rather than listen and not do anything, we reached out to Herrmans and Curana and found partners that were willing to work together and share in our search to bring benefits to the market. We believe that this will just be the start of many further future collaborations.”

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