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Pirelli Diversifies Into E-Bike Tyres

Sales & Trends

MILAN, Italy – Pirelli’s Cycl-e line is fully dedicated to e-bikes tyres for urban biking and trekking. The Italian brand has a strong background in the development of innovative solutions for sustainable mobility.

Pirelli Diversifies Into E-Bike Tyres
Pirelli’s Cycl-e line of tyres is made partly using a mix containing crumb of re-used tyres. – Photo Bike Europe

Therefore the company stated that: we simply wanted to have a line of tyres dedicated to e-bikes, a segment destined to play an increasingly important role in urban mobility. Before entering the market, Pirelli developed a Cycl-e tyres exclusively for the Stromer ST-5 last year. Based on that model, Pirelli has introduced a line of 5 different models all offering safety and driving pleasure thanks to the specially developed compound, tread pattern and tyre structure.

Five models

The five different tyres are: Granturismo, Downtown, Downtown Sport, Crossterrain and the Crossterrain Sport. Except for the Granturismo, each model comes in a traditional and a sport version. The traditional version has more marked and radial grooves, guarantees the maximum safety in any situation. The sports version comes with a central slick tread, fewer pitches and mainly longitudinal direction of the grooves for speed. The Cycl-e line of tyres is made partly using a mix containing crumb of re-used tyres. Deliveries on Europe’s main markets have started in October 2018.

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