News Article

Riese & Müller Sets New Benchmark in E-Bike Safety

Sales & Trends

WEITERSTADT, Germany – From model year 2019 onwards, Riese & Müller will be the world’s first manufacturer to fit a main beam and brake light onto its e-bikes. They will come as standard features on the Homage and Delite models. A further enhancement is the standard fitting of daytime running lights across all model ranges. The Bosch eBike ABS will be optional on all models.

Riese & Müller Sets New Benchmark in E-Bike Safety
‘Our technologies are helping riders to feel safe in all weather conditions,’ says Markus Riese. – Photo Riese & Müller

“A high level of safety and comfort are crucial criteria when it comes to opting for a specific e-bike,” explains Markus Riese, founder and Managing Director of Riese & Müller. “Our technologies are helping riders to feel safe in all weather conditions and while using all relevant safety features.”

Improving safety in traffic

Markus Riese continues: “Main beam and brake light are safety-related technologies that everyone is familiar with when driving a car. We are now adding them to the ‘Control Technology’ package on our e-bikes. These lights will improve the e-bike riders’ safety in traffic. Combined with the optional Bosch eBike ABS, we claim to offer one of the safest e-bikes on the market,” says Markus Riese.

The new technology not only offers riders considerably improved visibility in the dark or in poor weather conditions, while the integrated headlight flasher function also gives riders the option to actively attracting the attention of other road users.

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