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General Motors Launches E-Bikes at Leading European Markets

Sales & Trends

DOETINCHEM, the Netherlands – The huge popularity of e-bikes in Germany, Belgium and the Netherlands was reason for General Motors to introduce its new ARĪV branded e-bikes on these markets. The name ARĪV was selected as part of a global crowdsourcing campaign announced in November 2018.

General Motors Launches E-Bikes at Leading European Markets
ARĪV e-bikes come with patented GM motors. – Photo GM

The ARĪV includes two integrated and connected e-bikes: the compact Meld and the folder Merge. The concept of the ARĪV launched e-bikes was revealed last autumn. Like other big automotive brands, also General Motors targets the urbanization trend which is expected to cause more mobility problems in cities with people changing to two-wheeled mobility.

GM motor specifically built for ARĪV e-bikes

Patented GM motor

“The crowdsourcing campaign allowed us to bring consumers into the development of our brand,” said Hannah Parish, ARĪV director. “Combine that with our products and our blend of bike and automotive talent, and the result is a unique brand DNA. GM’s extensive experience with electric vehicle motor software and controls greatly influenced the patented GM motor that was built from the ground up specifically for ARĪV e-bikes. It enables speeds up to 25 kph with four levels of pedal-assisted power.” General Motors did not specify power and torque levels. The battery charges in approximately 3,5 hours and according to GM “provide up to 64 kilometers of ride time on a single charge.”

Safety components

The ARĪV Merge and Meld come standard with safety components such as integrated, rechargeable front and rear LED safety lights for increased visibility and oversized brake rotors to increase stopping power. The ARĪV eBikes were engineered and designed in GM facilities in Michigan and Oshawa, Ontario.

The ARĪV Meld sells in the Netherlands and Belgium for € 2,800 and € 2,750 in Germany. The retail price for the ARĪV Merge is € 3,400 in the Netherlands and Belgium while it retails for € 3,350 in Germany.



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