News Article

OEMs Join SRAM’s Introduction of New Red eTap AXS Groupset

Sales & Trends

CHICAGO, USA – ‘Always in the right gear’ is SRAM’s payoff for eTap AXS groupset launched yesterday. The new bike component integration system take wireless shifting to the next level. The SRAM AXS app allows riders to see battery status, change component behavior, personalize controls, get maintenance reminders, and update firmware.

OEMs Join SRAM’s Introduction of New Red eTap AXS Groupset
14 brands cooperated with SRAM for the introduction of the new groupset. – Photo SRAM

Connectivity and the integration of all electronics make more personalized settings possible. For example, the integration of the Quarq DZero power meter into the chainrings, which makes power measurement more affordable and accessible. According to SRAM, “the so called ‘Orbit’ chain management in combination with a Flattop chain makes riding more confidently and efficiently. Also a smaller eTap BlipBox easily integrates into aero frames or the new Zipp Vuka Aero bar, improving aerodynamics and a sleek look.”

OEM introduction partners

To get as many bikes specified with the new groupset, SRAM shared the new components with a group of OEMs who have the bikes in store now. These are 3T, BMC, Cannondale, Canyon, Cervelo, Giant, Koga, Orbea, Parlee, Pinarello, Rose, Scott, Specialized and Trek.

The new eTap AXS comes with a front derailleur which leverages the advancements with X-Range gearing. AXS also enables easy personalization while the elegant and streamlined form brings more rear-tyre clearance. The rear derailleur also enables easy personalization and has been designed for both 1x and 2x systems. Its advanced chain management keeps it silent and secure and any time. The new chain is narrower and lighter while increasing strength and providing more space between the outer plates of the chain and the cogs on either side. The cassette has been specifically designed for wireless electronic shifting and has an updated design for smoother and faster shifting.


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