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Vittoria Launches 2nd Generation Graphene Tyres

Sales & Trends

BANGKOK, Thailand – Vittoria announces the introduction of its 2nd generation Graphene tyres. “With the aim to push the boundaries continuously, we succeeded in the development of a new generation of Graphene tyres,” said President and founder of Vittoria Industries Rudie Campagne yesterday at the company’s compound factory in Rayong nearby Bangkok, Thailand.

Vittoria Launches 2nd Generation Graphene Tyres
Vittoria Industries President Rudie Campagne, showing tyre made with 2nd generation Graphene enabling performance boosts for specific characteristics. – Photo Bike Europe

Vittoria launched its first generation tyres with Graphene in 2015 after the company stepped into this wonder material, named Graphene. A lot has happened since. “Unlike the first-generation, the new 2.0 Graphene is functionalized to enhance specific tyre performances,” explains Rudie Campagne. “Where the first Graphene compound generation raised the bar evenly, Graphene 2.0 pin-points each tyre performance metric, and increases it disproportionally to the rest.”

Performance boost for specific characteristics

“We are now able to apply Graphene in such a way that it can achieve a performance boost specifically for speed, or wet grip, or durability or puncture resistance. For Vittoria it is of the utmost importance to continue to develop high quality products in order to distinguish ourselves in the very competitive tyre market, otherwise we will lose. The e-bike is the biggest growth market in the industry and we focus on this segment as well with Graphene bringing important performance increases. Our next challenge is the urban category”.

Disrupt or be disrupted

“The introduction of Graphene changed our company mission into becoming the number one in developing products with disruptive technologies and materials to provide the market with the best tyres and wheels”, continues Vittoria President Campagne. “Vittoria is every year applying tons of Graphene to its tyres and wheels making the company the largest Graphene buyer in the world. Graphene interacts with rubber by filling the space in between the rubber molecules, which has been verified to increase all positive performance metrics.”

Pin-pointing enhanced performances

“Unlike the first-generation Graphene 2.0 is functionalized to enhance specific tyre performances. It pin-points each performance characteristic and increases it disproportionally to the rest. Vittoria is now able to apply Graphene in such a way that it can achieve a performance boost specifically for speed, wet grip, durability and puncture resistance,” claims Campagne.

Graphene 2.0 will be applied for road in the Corsa, Pista and Triathlon competition tyres, the Rubino all road and the Zaffiro training tyres. For MTB’s Graphene 2.0 will be used for all categories and product lines.

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