News Article

E-Bike and E-Scooter Operator Voi Expands Rapidly in Europe

Sales & Trends

STOCKHOLM, Sweden – The urban mobility company Voi Technology is currently planning a large-scale expansion in 150 European cities with e-step-scooters, as well as e-bikes and e-cargobikes. The Voi sharing system of this Scandinavian start-up was successfully launched in the summer of 2018 in Stockholm. For their ambitious European roll-out program the Scandinavians recently presented a new series of improved e-scooters and e-bikes.

E-Bike and E-Scooter Operator Voi Expands Rapidly in Europe
The Voi sharing system of this Scandinavian start-up was successfully launched in summer 2018 in Stockholm. – Photo Jo Beckendorff

Voi Technology was founded in 2018 by Adam Jafer, Filip Lindvall, Douglas Stark and Fredrik Hjälm (CEO) with the aim to create an affordable system of electrically powered scooters for urban commuters. According to Voi Technology “Europe’s fastest growing micro mobility company is currently on the streets in 18 cities in 9 European countries. The expansion to Germany, Belgium, Poland and Italy is in the pipeline.” It will allow Voi, which claims to have generated more than two million trips in just eight months, to maintain its huge growth.

Start in Germany

The expansion of Voi Technology will start next June in Germany, Europe’s largest mobility market. This date is certainly no coincidence. According to Voi Technology “The ‘Bundesrat’ a legislative body that represents the sixteen federated states of Germany, is likely to legalize the environmentally friendly e-step-scooters on May 17. By the end of summer 2019 we expect that Voi e-step-scooters and e-bikes will be available in 30 cities throughout Germany.”

Cooperation with partners

“Voi’s plans for Germany include a rapid roll-out in important cities, which is supported by several important partnership agreements,” said Voi in a recent statement. “These partnerships serve as a template for scaling activities across Europe. For example, we offer reduced fares to users in Lübeck who already have bought public transport tickets. In return, we receive green electricity from the city to recharge the fleet.”

In the first quarter of 2019, Voi was already introduced in Austria, Denmark and Spain. Voi stated that its e-step-scooters are currently available “in Aarhus, Copenhagen, Linz, the Movie Park Germany (Bottrop), Malmö, Lund, Uppsala, Gothenburg, Stockholm, Helsinki, Oslo, Paris, Lyon, Lisbon, Faro, Malaga, Marseille and Madrid. Outside Germany we will add this summer cities including Vienna, Brussels, Milan, Zurich and Warsaw on the list. In each city we work closely together with local authorities and support their public transport and pollution reduction strategies.”

‘No winner takes it all approach’

Voi co-founder and CEO Fredrik Hjelm says: “The ‘winner takes all’ approach taken by some e-scooter start-ups and their investors will never succeed in Europe. We want to work in true partnership with cities. This is driving our rapid growth, which reached one million journeys in six months and doubled to two million in almost eight months. We invite cities that don’t yet have the Voi e-scooter sharing system to contact other cities and experience our cooperation model.”

Both Voi e-scooter fleet and the recently introduced Voi e-bike have been developed as part of the company’s mission to become a one-stop shop for cities wishing to offer an environmentally friendly alternative to public transport. The new e-step scooters were developed and designed in Sweden. They are manufactured exclusively for Voi and tested to meet the company’s standard.

More information on Voi at

Comment on this article