News Article

American Classic For Sale

Sales & Trends

TAMPA, USA – Bill Shook and Ellen Kast, owners of the American Classic business, announced yesterday that they are marketing the assets of the business for sale, seeking a strategic or operational acquirer that can leverage the brand and its technologies to its fullest potential.

American Classic For Sale
American Classic is for sale including brand, product designs, patents, and trademarks. – Photo American Classic

Bill Shook founded his business in the early 1980s as a premium cycling wheel and component brand. American Classic owns numerous patents and trademarks for bicycle and e-bike use. Its products have been used at the highest level in sport for enduro, mountain biking, road cycling, gravel and cyclocross.

No longer operating

After building the business for the past 3 decades, the business is no longer operating and Bill reports, “Our team worked hard for the previous decades and we now have a collection of assets that would be a turn-key brand to a new owner, as well as intellectual property that could be valuable to a strategic acquirer.”

American Classis is working with Bell Lap Advisors as they consider the options for the sale. All assets are owned, free and clear, and will be sold as a package. All serious inquiries should be directed to Russell Cree, Managing Partner at Bell Lap Advisors, More at

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